Project O by Myconian Collection Agency Beetroot Design Group Year 2023 Award Bronze

O by Myconian Collection

https://www.omyconian.gr/

O by Myconian Collection is a beautifully designed luxury hotel that offers guests a sophisticated and serene escape from the hustle and bustle of everyday life. The branding of O by Myconian is a cohesive and thoughtful reflection of the hotel's stunning views and easy access to the sandy beach of Ormos, as well as its diverse and multi-layered design and decoration aesthetics. Our goal was to strike a balance between the harmony and passion, slowness and confidence, the soothing, resetting Mykonos, and the seductive, edgy one.


The color palette of O by Myconian is distinctive and inviting, committed to classic Cycladic blue, warm sandy beige, and Mykonos signature off-white. The secondary colors add depth and versatility to the brand, allowing it to be adapted for a range of different purposes.


A series of stunning illustrations inspired by Mykonos' culture, heritage, architecture, and modern lifestyle are used throughout the branding, creating a cohesive and immersive design system. These illustrations, along with the logo and color palette, come together to create a branding experience that is both luxurious and grounded in the natural beauty of the island.


At the heart of our branding is the captivating element of sand, which we have incorporated through stunning imagery that soothes your soul. To achieve this, we have created a unique generative tool that creates intricate sand images suitable for both digital and print media. In addition, we have created an interactive tool on their website, allowing users to fully immerse themselves in the experience by experimenting and playing around with the sand particles.


The website for O by Myconian Collection is a true reflection of the brand's luxurious and serene ambiance. The website design features a clean and minimal aesthetic with the use of large, captivating imagery that immediately draws the user in. The branding is seamlessly incorporated into the web design, ensuring that it remains consistent throughout and creating a memorable user experience. One of the standout features of the website is the interactive tool that allows users to experiment with sand particles, further immersing them in the calming surroundings of Mykonos. Overall, the website is a perfect reflection of the brand's identity and creates an online experience that is both visually stunning and user-friendly.

Credits

Category 701 Promotional Site Client Myconian Collection Country Greece