Nice Dry!

Nice Dry! is an initiative for sobriety and addiction prevention that believes in a world where sobriety and clarity are relevant for many people. Therefore, ND! works on creative measures that positively endorse the image of sobriety and reduce the stigmatization of addiction disorders. As part of "Dry January," the event took place in Hamburg. The life-affirming corporate identity and communication made the art and culture event approachable and appealing to a broad audience.