Project Literary Prize Gdynia Agency TOFU Studio Year 2024 Award Silver

Literary Prize Gdynia

Gdynia Literary Prize ( in Polish: Nagroda Literacka Gdynia) is a Polish literary prizewhich is awarded annually to the authors of the best books published in the previous year in Poland. 


Our studio was asked again to prepare a complete image renewal of graphicidentity of the next edition for 2023, including all visual and promotional materials. This year, we decided to focus on the multidimensional nature of literature. The symbol of this idea became the cube shapewhich also refers to the shape of the award/statuette itself. In addition to the graphic motif of the typographic cube, we also used photography to create and document ourinstallation in various spaces of the City of Gdynia. The concept of visual identity of this year's edition was largly based on photograpy. We created a physical object – a cube made of mirror steel materialwhich reflected the surroundings and created a multi-dimensional illusion of spaceNext, we photographed the cube in recognizableimportant spots of the city of Gdynia: City Beach, Gdynia Seaport, Sea Towers, Gdynia Film Centre, The Dar Pomorza Ship (En: Gift of Pomerania), Marina, EmigrationMuseum, Gdynia Aquarium. We wanted to expand our design with activities happening in real spacegoing beyond the sphere 3D modelling only

We also created the NLG (En: Gdynia Literary Prizepromotional spot, showing the cube in different city locations. The visual identity of the festival was also a significant visual element of the awards ceremony and author meetingsrania), Marina, Emigration Museum, Gdynia Aquarium


We wanted to expand our design with activities happening in real spacegoing beyond the sphere 3D modellingonlyWe also created the NLG (En: Gdynia Literary Prizepromotional spot, showing the cube in different city locations. The visualidentity of the festival was also a significant visual element of the awards ceremony and author meetings.


Full case study at
https://www.behance.net/gallery/178487087/Gdynia-Literary-Prize-23

Credits

Creative Director
Weronika Cyganik, Adam Chyliński, Daniel Naborowski
Art Director
Weronika Cyganik
Designer
Weronika Cyganik. Ola Misztela, Krystian Tyranski
Photographer
Beata Czurakowska
Business
Agnieszka Wojkowska, Daniel Naborowski
Category 302 Poster Series Client City of Gdynia Country Poland