Project XR Research Center Identity Agency Art & Design Lab / Polish-Japanese Academy of Information Technology Year 2024 Award Silver

XR Research Center Identity

https://xrlab.pja.edu.pl/

XR Research Center is the science unit at the Polish-Japanese Academy of Information Technology. Its main area of ​​activity are technologies related to virtual reality. Over the years the XR Research Center created many independent laboratories analyzing various aspects of the development of technology and its impact on our lives. XR_C brings together researchers, IT specialists, designers, artists and humanists interested in digital technologies of the future. 

Even though most of XR_C activities take place in the digital sphere, the elements of physical, printed visual identification are equally important in their communication. The Printed system elements allows to create their community and communicate with their partners. The entire visual system is based on the power of the letter "X", which is a symbol of the mystery, the scientific puzzle that you want to discover. The identification combines modular and organic, flat and three-dimensional elements. Just like the two worlds we all explore every day. Digital and analog.

Credits

Art Director
Mateusz Szewczyk
Designer
Mateusz Szewczyk
Photographer
Susi Baumann
Copywriter
Wiesław Kopeć, Barbara Karpowicz
3D Artists
Adrian Szumilas, Karol Kłaput, Mateusz Szewczyk
Web Developer
Rafał Masłyk, Pavlo Zinevych
Graphic design consultant
Anna Światłowska
Print support
Cerasus / Michał Nebelski
Category 104 Printed Identity Applications Client XR Research Center Country Poland