Pernod Ricard Annual Report 2023

From vineyards to distilleries, production sites, retail outlets and offices around the world. Pernod Ricard’s 2023 Annual Report expresses their world of experiences and positive human connections for all.

A unique collaboration with the National School of Decorative Arts in Paris involved sending 3 up and coming artists around the world to capture the nature of experience within the context of Pernod Ricard’s brands. With these illustrations we formed an art direction inspired by travel journals and sense of location that captures diverse viewpoints from around the world.

As well as 3 different covers for each artist, we included the students’ sketchbooks on the inside front and inside back covers. Created graphic elements that references maps and travel, printed a sketchbook-sized inspired tip-in to showcase all locations they were sent to. We also printed the report at a custom size to differentiate from the typical reporting format.