Project Britannica's Encyclopedia Infographica Agency Apostrophe One Italika Design Wieden+Kennedy Year 2024 Award Silver

Britannica's Encyclopedia Infographica

https://www.amazon.co.uk/Britannicas-Encyclopedia-Infographica-Figures-about-more-Revealed-ebook/dp/B0CMJ5HK62?ref_=ast_author_mpb

In today's digital age, finding effective ways to engage children in reading and keep them away from screens is crucial. However, reading can sometimes feel like a chore, especially when it comes to non-fiction books. This book reimagines the traditional encyclopedia using data visualization and infographic storytelling to inform, entertain, and evoke wonder. Thousands of facts are transformed into accessible graphics, unveiling stories behind numbers in meaningful ways. This book serves as a gateway to a realm of knowledge, fostering a passion for learning and exploration in children.

Using infographics, maps, charts, and timelines, we made statistics relatable. Our goal was to nurture critical thinking: teaching children to interpret, analyse, compare, and draw conclusions. Through visual metaphors and comparisons, we delved into detailed and overarching stories, explaining the world's complexity. Infographics spark creativity, enabling children to imagine concepts in fresh ways. They learn about space, Earth, animals, humans, and technology— from the mightiest creatures to water distribution, natural disasters, extreme environments, and fascinating facts about our body!

Credits

Creative Director
Valentina D'Efilippo
Illustrator
Valentina D'Efilippo
Editor
Natalie Bellos
Copywriter
Andrew Pettie, Conrad Quilty-Harper
Cover Design
Andy Forshaw
Data Research
Miriam Quick, Rachel Kenny, Elizabeth Gregory, Simon Hunt
Category 603 Printed Infographics Client Britannica Country United Kingdom