Project To get involved Agency Tao Graphic Design Studio Year 2024 Award Silver

To get involved

Located in Chengdu, the COSMO Mall taps into the city's vibrant youth culture, aiming to be an international nexus for trendsetting and modern lifestyle. Leveraging its unique perspective on youth values, it has attracted a multitude of industry leaders in the fashion and trend sector, collaboratively propelling the flourishing of Chengdu's youth culture and aspiring to be the new hotspot for urban trends. With its profound understanding of business dynamics and a core value grounded in contemporary fashion and design, COSMO has successfully launched the "To Get Involved FESTIVAL" as its grand opening event. To encapsulate this trendy essence, we drew inspiration from street graffiti, integrating its distinct chaotic, free, rebellious, and wild attributes into typographic designs, utilizing the otherwise mundane leasing information and business descriptions as creative content.

Credits

Creative Director
Tao LIN
Art Director
Tao LIN
Designer
Tao LIN
Category 104 Brand Identity – Physical Applications Client Cosmo Country Netherlands