Aleph Farms monogram

The world’s first cultivated steaks are grown from the cells of Lucy, an Angus cow happily living in California. When we were tasked to create the go-to-market brand representing this beautiful oxymoron, we knew we had to whip up a new recipe.

Our key ingredient the Aleph. The first letter of one of humanity’s oldest writing systems, represented by an ox and the origin of today’s Cyrillic A - marking the beginning of our journey from a prehistoric society dependent on domesticated animals to a future of cellular agriculture. The way Aleph Farms is turning steak on its head inspired us to simply flip their A upside down, returning the letter to its agricultural roots - unifying new and old.

The act of “flipping” now lays the foundation for the brand, allowing Aleph Farms to make visible the numerous ways they flip expectations upside down.

The symbol has become a sort of modern cattle brand, signifying the way Aleph products seamlessly integrate into everyday meal settings, paving the way for a greener, healthier, and more caring future of meat production.