Normal Phenomena of Life

A digital place to nurture a new material culture for a planet-first lifestyle. This is where the living world shapes design, expressing its beauty in functional forms. This is where we connect the biological material revolution to exquisite craft processes. Where we envision new ecosystems of bio-based production. The planet is alive, and this is living.⁣⁣

The 'Normal Phenomena of Life' brand and online e-commerce platform are designed from scratch to present the curation of bio-based products in the most compelling way. The design of the shop is functional, minimalistic and surprisingly refined.



The logo is always set in the center of the viewport and responds the content. It functions as the product code when entering the shop and show the amount of images when inside a product. It's a breathing organism that takes on different shapes depending on where you are in the website. 



When going into the 'story shop' mode the experience becomes more visual and breaks with e-commerce conventions to offer the visitor a unique way of browsing through the products within a full-bleed format. 



Under the 'world' section the user finds a complete journal with in-depth stories, articles and videos that give context and show the world behind al the products and their creators, creating a space for a truly radical bio-industrial revolution.

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