Brave Sauce

Brave is a brand of high-quality hot sauces, made with carefully selected ingredients that are perfect for those who seek an authentic flavor and a truly bold taste experience.

The concept behind the brand began with the flavor bomb icon, which represents the brand’s bold and explosive flavors and has become the signature element of the brand. This icon has been used to create a range of visual elements that are present throughout all of the communications, allowing the brand to be easily recognized. We also deconstructed the bomb and used just the spark in the communication, representing the liveliness of the brand.

The packaging design prioritizes simplicity, sustainability, and visual appeal through a minimalist approach that emphasizes aesthetics. Accent colors, mirroring the specific sauce hue, enhance recognition and add vibrancy. Maintaining a consistent structure across the entire product line ensures a distinctive and cohesive brand identity, contributing to a memorable consumer experience.