Project Nemus Futurum - Novum Agency Great Apes Year 2024 Award Bronze

Nemus Futurum - Novum

http://www.nfnovum.com/

Nemus Futurum is Metsä Group’s interactive and comprehensive visitor experience showcasing sustainable forest management and the Finnish forests in a completely new way through cutting edge technology used at an actual location.

At Nemus Futurum guests are guided through sustainable Finnish forest management, sustainable use of forests, forest nature and bioproducts. Visitors will also experience how sustainable forest management has an effect on the climate and forest biodiversity.

To educate various forestry stakeholders a guided tour in an actual commercial forest was required. To show things impossible to see without the passage of time mixed reality was used to explain the forest life cycle and methods.

Through XR visitors are shown various stages of the forest life cycle - moving forward in time so to speak. The visitors get to explore the rapid growth stage, learn about forestry versus agriculture in use of land, see how nutrients travel onto a tree and the storage of carbon dioxide and finally seeing how 100% of the tree is utilized in various products.

Credits

Art Director
Constantin Freche
Designer
Constantin Freche, Niko Sipilä, Mikko Saario, Lukasz Geratowski
Illustrator
Johanna Tyrkkö
Photographer
Markku Kirves / Dentsu Creative Finland
XR Designers
Lukasz Geratowski, Mikko Saario
Producer
Valtteri Santala
Developer
Mikko Saario
Client Director
Anni Silamo / Dentsu Creative Finland
Producer
Laura Mutka / Dentsu Creative Finland
Producer
Noora Maijala / Dentsu Creative Finland
Category 707 Digital Installations & Interactive Environments Client Metsä Group Country Finland