Normal Phenomena of Life

A place to nurture a new material culture for a planet-first lifestyle. This is where the living world shapes design, expressing its beauty in functional forms. This is where we connect the biological material revolution to exquisite craft processes. Where we envision new ecosystems of bio-based production. The planet is alive, and this is living.⁣⁣

The 'Normal Phenomena of Life' brand and online e-commerce platform is designed from scratch to present the curation of bio-based products in the most compelling way and to create a space for a truly radical bio-industrial revolution.

The NPOL logo consist of a modular system and take on different shapes. The core logo is inspired by the concept of mitosis (Cell Devision) as biotechnology is the foundation of the brand. The shapes also refer to 'Pertri Dishes' in which bacteria and other microorganisms are examined.

By morphing, scaling and shifting the logo system represents the dynamic world of biotechnology and blends science with design and lifestyle. 

Within the website the logo is always set in the center of the viewport and response to the content behind it. It functions as a product code while entering the shop but also shows the amount of images when inside a product. It's a breathing organism that takes on different shapes depending on where you are in the website.