The beauty of blockchain

The myth within blockchain is that there’s an ‘impossible triangle’: you can never have high speed, low costs and secure transactions all at the same time. AliceNet asks: “What happens if you can?". As a blockchain-provider that solves the impossible triangle, AliceNet shows how blockchain can add elegance, beauty and value to our daily lives. 

The conversation about blockchain is dominated by NFTs and Crypto cowboys. The space is teeming with sci-fi imagery, data visualisations and is all about profit and performance. AliceNet steers away from these motifs by embracing both natural imagery and high-tech symbolism. Sure, it has a technical core, but it is human in its appearance. AliceNet solved the impossible triangle, so we grounded their visual identity on a triangle - the strongest shape in engineering. We developed a digital image generator tool that allows AliceNet to create branded visuals fast and easy. 

The tool is used to generate static images, animations and create interactive moments within the website. With this tool, AliceNet’s brand idetntiy comes to life – digitally and offline. 

It’s the image material and the colour scheme that emphasises the elegance, value and beauty the blockchain can bring to our daily lives. Within the visual landscape, grasshoppers, flowers, and human figures—reimagined in new-age ASCII aesthetics—populate the narrative, inviting users to explore and engage. Micro-interactions allow users to transform triangular pixels into recognizable objects, enhancing immersion. Complementing these interactions is an abstract illustration set, fashioned from pixelated felt-tip drawings, weaving a captivating storytelling experience. 

Bento boxes are everywhere nowadays, but that’s because they work. By juxtaposing AliceNet’s assets online and offline, we are able to show just how powerful, yet elegantly their identity comes together.