A Lovely Atmosphere

The primary function of a box is to shield its precious contents from outer harm. At GBGT Box, this functionality is elevated to an art-form while keeping a strong focus on sustainability. 'A Lovely Atmosphere' is a nested collection of five premium boxes – a metaphor for the Earth's atmospheric layers – that not only communicates the sustainable approach of GBGT Box but also showcases their exceptional craftsmanship.

'A Lovely Atmosphere' consists of five different boxes, with each box telling a story and offering a visual interpretation of the five layers of the Earth's atmosphere. The title of the outmost box is typed with an anamorphic perspective to visualise the gravitational loss that occurs in the final layer of the atmosphere – the exosphere.

Insight
GBGT Box specialises in climate-smart, functional packaging for the premium sector, creating boxes that protect products, excite consumers, and reaffirm sustainable brand values. Few in the packaging industry communicate the impact of their products on the planet, but GBGT Box is determined to change the industry standard by explaining the carbon footprint of its boxes.

Concept
Without the fine balance of its five atmospheric layers, Earth would be nothing more than another rock floating in space. Thanks to its 'lovely atmosphere', it sustains all sorts of incredible life. Just as the atmosphere protects life on Earth, so a box shields its contents from harm. With their low-impact materials and construction, GBGT Box goes one step further, protecting life on Earth, too while producing premium crafted packaging.

Solution
To celebrate GBGT Box's commitment to sustainability 'A Lovely Atmosphere' is both a catalogue of the brand's materials and techniques and an object that honours the fragility of our planet. Its five nested boxes act like a matryoshka, with each layer detailing the unique qualities of the exosphere, thermosphere, mesosphere, stratosphere, and troposphere through five unique artworks. Each box comes with a list of material components and a carbon footprint calculation to raise awareness of the impact the packaging industry has on the environment. It also highlights GBGT Box's low-impact packaging. And inside the final box lies a precious gift, a Ginkgo seed, which recipients can plant to contribute to a lovely atmosphere.