Freewrite

Freewrite is a distraction-free tool that helps writers stay focused during the creative process. O0 helped Freewrite build a distinct branding and a website that allows the customers to sense the atmosphere behind the brand's products. 

In today's hyper-connected digital world, distractions are more than just a minor nuisance. They're the barriers to a writer's true potential. Freewrite invites us to look back into our childhood, where creativity had no borders. The brand identity nods to the past – the light pastel colors are inspired by the vintage 1950s ads, monospaced fonts are customary for typewriters, and isometric illustrations show great reverence to Bauhaus. 

Visual metaphors in illustrations became a powerful tool to communicate emotions and moods. We created a series of 50+ monochrome isometric illustrations for the brand's website design and social media.