Project
VK Ikons
Agency
Studio Size
Year
2024
Award
Bronze
VK Ikons
We developed the brand name and label design for a white wine blend, naming it “Ikons” to reflect its composition—a blend of two iconic grape varieties, 'Skrlet' and 'Grasevina.' Both varieties are also available as standalone varietals, each with its own distinct label. For “Ikons,” we embraced a literal interpretation of blending by merging elements from the two pre-existing labels. This approach forged a unique identity for “Ikons,” maintaining the brand’s familiarity while visually representing the fusion of the two grape varieties.
Credits
Art Director
Jurica Koletic
Designer
Jurica Koletic
Copywriter
Andrej Virant
Category
203 Wine Packaging
Client
VK Winery
Country
Croatia