Project
The Meeting of Mad Ideas with Wise Minds
Agency
Ba'ndo
Year
2025
Award
Gold
The Meeting of Mad Ideas with Wise Minds
MAD's brand identity is bold. It is also passionate and rebellious! The MAD logo wasn't designed as just a typographic solution but also as a character with soul. From the expressive design of the logo, a MAD mascot comes to life through traditionally crafted animations. The story generator feature plays a crucial role. It allows users to create and share their own stories, fostering a dynamic community and enhancing user engagement.
Credits
Creative Director
Emrah Doğru
Art Director
Emrah Doğru
Designer
Bengisu Demirkaya
Illustrator
Bengisu Demirkaya
Photographer
Göksel Balaban
Editor
Bahar Nihal Ersözlü
Copywriter
Bahar Nihal Ersözlü
Motion Designer
Mahmut Kalyoncu
Category
105 Brand Identity – Digital Applications
Client
Istanbul Marketing Group
Country
Türkiye