A kitchen towel gift card

K2 is a restaurant run by married couple Elisabeth Kress and Ola Klepp. They have a Michelin star for the food they serve, and a green Michelin star for the way they run the restaurant. And the sell quite a bit of gift cards. They wanted the gift cards to be more aligned with the restaurant and to be an experience in itself.

The solution was a brand-new type of gift card. One that is a fun to give and a joy to receive. Instead of extravagant packaging the gift card is useful and long lasting. The gift card is a kitchen towel! With K2´s logo embroidered on to it, and laundry label being the actual gift certificate. The laundry label contains a short introduction to K2´s philosophy. And it invites you to enjoy a tasting menu that takes you through the region, the season and K2´s principals of sustainability. It tells you how the restaurant is run, and what you can expect as a guest.  

The new gift card has been well received among their customers, it has sold well, and the average price of the gift has increased significantly.

The kitchen towel gift card gives you something to give along with the meal. Most of those who gives the card have themselves eaten at K2 and wish to pass the experience on. For the gift receiver it is a nice reminder of the experience you have to look forward to. And afterwards you have a nice functional kitchen towel. And a great conversation starter.