AME Brand Identity

Situated along the breathtaking Mediterranean coast, Marbella is a city bathed in perpetual sunshine—a true paradise. But even in this sun-soaked haven, there are moments when you might yearn for the cool refreshment of a rain shower.

This is where Ame comes in—a specialty coffee shop that weaves the essence of rain into the core of its brand. Every aspect embodies this theme, from the name and logo to the intricate illustrations made from thousands of raindrops. The flowing nature of rain is mirrored in the elegant typography, with its smooth ligatures, and extends to the layout frames, icons, and fine details within the artwork. These carefully crafted elements culminate in sophisticated coffee packaging, where the richness of rain parallels the boldness of the coffee’s roast. A vibrant vermilion hue, drawn from Marbella’s lush tropical scenery, adds energy and warmth to the brand.

Whether you’re searching for a peaceful moment or a spark of creativity, Ame’s coffee offers a taste of what you’ve been missing—be it the gentle touch of rain or a delightful cup of premium coffee.