Project AME Illustration Agency Sons & Daughters ID Year 2025 Award Bronze

AME Illustration

Perched on the picturesque Mediterranean coastline, Marbella is a city that basks in endless sunshine. Yet, even in this sun-drenched paradise, there are times when you might crave the refreshing sensation of rain.

Ame, a specialty coffee shop, embraces rain as the heart of its brand, vividly bringing this concept to life through its illustrations. The brand’s visual identity is built around the delicate art of raindrop-inspired illustrations, where each droplet plays a crucial role in telling Ame’s story. These illustrations are meticulously crafted, composed of thousands of tiny raindrops that come together to form intricate patterns and scenes, reflecting the fluidity and elegance of rain. This theme carries through in every visual element, from the logo to the packaging, where the intensity of the rain-inspired designs mirrors the robust flavors of the coffee.

Ame’s illustrations don’t just adorn the brand—they tell a story of serenity and inspiration, bringing a refreshing perspective to the sunlit streets of Marbella. Ame’s illustrations capture what’s been missing—a touch of rain, a splash of creativity, and the perfect cup of coffee.

Credits

Creative Director
Adomas Jazdauskas
Designer
Gintarė Razmaitė
Illustrator
Austėja Zaveckaitė
Photographer
Kernius Pauliukonis
Copywriter
Džiugas Babenskas
Category 602 Commercial & Advertising Illustration Client AME COFFEE Country Lithuania