Project Kulturhavna – An identity shaped by people Agency Anti Year 2025 Award Gold

Kulturhavna – An identity shaped by people

https://www.kulturhavna.com/

Kulturhavna: A Participatory Identity

Kulturhavna is a dynamic urban development project in Ålesund, Norway, shaped directly by the people who engage with it. Its visual identity reflects this participatory nature, functioning as a flexible and evolving system rather than a static brand. Instead of a fixed logo, Kulturhavna’s identity is built on a modular approach, where contributions from the community actively shape its form over time.

At the core of this identity is the letter “K” for “Kultur” (Culture). The logo is generated through a three-part grid system, where each section is filled with icons representing different activities proposed by residents. As people submit their ideas through Kulturhavna’s digital platform, they are visually linked to these icons, creating a personalized version of the “K.” With over 1,953,125 possible combinations, the system ensures that no two logos are alike, making each contribution a unique reflection of the community’s input.

This digital platform not only collects ideas but also visualizes engagement in real time. It tracks trends, highlights the most popular suggestions, and shows which ideas are moving towards realization. A live data feed displays insights such as top-voted activities, recent submissions, and implemented projects—offering both residents and decision-makers a transparent overview of Kulturhavna’s development. The more people support an idea, the greater the chance it will be brought to life, reinforcing a direct link between participation and action.

Beyond digital spaces, the Kulturhavna identity extends into the physical world. Personalized logos can be applied to signage, events, and even merchandise, turning individual contributions into tangible expressions of ownership and belonging. This strengthens engagement by making every resident an active part of Kulturhavna’s evolving landscape.

Ultimately, Kulturhavna’s identity is more than a visual system—it is a living reflection of community-driven urban development. By integrating real-time data collection with an adaptable design approach, it ensures that Kulturhavna remains an inclusive, ever-changing space shaped by the people who use it.

Credits

Creative Director
Mats Ottdal
Art Director
Carl Bugge
Illustrator
Mats Ottdal
Photographer
Memoria
Frontend developer/design
Morten Johansen
Project Manager
Hildegunn Holtet
Client Manager
Kristin Grimstad
Designer
Kristian Thorsen
Digital Lead
Carl Bugge
Sound Design
Gabriel Lerbæk Pedersen
Project owner
Tone Lise Vilje
Category 102 Brand Logo Client Sørsida Utvikling AS Country Norway