Qualita Unica

Qualita Unica is a roastery brand that embodies its core tenet in every brand expression: that the art and science of producing great coffee is best experienced through the simple pleasure of drinking it. A series of illustrations, originally created for a Qualita Unica event, has grown and blossomed into an entire visual system, featuring figures, coffee-related objects, and graphics. From the steam rising from a hot cup of coffee, a magical world is revealed. Each figure helps to bring the coffee experience to life in a vivid, sensory way. The consistent typographical design and varied color combinations create consistency across the range while distinguishing between different blends. The packaging communicates the joy and pleasure of the coffee-drinking experience.