Athens Epidaurus Festival 2024

The Athens Epidaurus Festival is Greece’s leading cultural organization and among the oldest continuously running festivals in Europe. The festival’s visual identity is redesigned every year to reflect the themes of the artistic program. For 2024, “togetherness” and “connection” constituted the basic thematic axes, interpreted as the joy of co-existing, communing and sharing with others. With these themes as the starting point, the illustrations created for the 2024 Athens Epidaurus Festival visual identity highlight the concept of “togetherness” through the joint experience of art. 

AEF takes place in the summer, and the majority of performances are presented in two famous Ancient Greek theaters: the Odeon of Herodes Atticus in Athens and the Ancient Theater of Epidaurus. The illustrations are inspired by and evocative of elemental memories of the festival intertwined with essential archetypes of the Greek summer: sun rays, sea waves, pine needles, sound waves travelling, amphitheater tiers, etc. Through creative abstraction, the strong emotions evoked when we experience art are expressed with custom-designed elements and textures. The “handmade” quality of the design indicates the human element. The illustrations created exclusively for the festival’s visual communication capture moments where people experience artistic creation together – intense images with vivid colors and a positive mood that invite the viewer to a common experience of cultural, but mainly human, contact. A meditation on the bliss of togetherness that echoes the thematic heart of the festival, inviting viewers to reflect on the joy of shared experiences.