Piknik i Parken

Bringing Back the True Festival Spirit

What happened to festivals? Where did the festival spirit go? Once, festivals embodied counterculture, creativity, and artistic expression. Today, most are commercially driven and uninspired—where audiences care only about the headliners.

Piknik i Parken (PiP) is different. A beautiful, small, and unique music festival set in a park in the heart of Oslo, Norway, PiP brings back the essence of what a festival was meant to be: freedom, creativity, and a return to the roots.

Our task was to craft an identity that captured PiP’s intimate and independent spirit. The deliverables covered both digital and physical promotion—outdoor ads, program posters, social media assets, banners, and launch templates. On-site, the festival’s visual identity reinforced its immersive experience.

A Festival That Feels Like a Destination

Our goal was to make PiP a destination in itself—a festival that champions authenticity over commercialism. The challenge? To design an identity that felt raw, intuitive, and deliberately “non-commercial.” It needed to celebrate independent counterculture—driven by DIY energy, nostalgia, and creativity.

The core message:

“Bring the festival spirit back to its roots.”

Visually, the identity balanced peaceful and rebellious elements—punk and flowers—expressed through a bold, collage aesthetic. It had to be striking, engaging, and interactive. A key strategy was integrating artists’ press photos into a collage where the festival remained the unifying presence. The website extended the experience—inspiring, engaging, and driving ticket sales.

A Visual Identity Rooted in Counterculture

Inspired by fanzines and grassroots movements, PiP’s identity is built around a “cut-out” collage style—nostalgic yet fresh. Through collage, animation, and texture, the festival’s personality comes to life.

The design balances playfulness with structure, making it easy to implement while maintaining artistic integrity. Artists’ images were seamlessly integrated, ensuring both them and the festival stood out.

With a 24% increase in ticket sales, the new identity clearly contributed to PiP’s growing success.