Yiayia and friends Santa Edition

How many reference points are needed for a symbol to be instantly recognizable?

A white beard and three black buttons on a bright red background are enough to evoke the most beloved Christmas figure of all.

From the universe of yiayia and friends comes the latest special edition EVOO, created exclusively for the festive season. This time, yiayia steps aside to make room for the most iconic holiday figure – as mythical as yiayia herself, and with the same playful gaze.

In the brand’s new collectible packaging, the yiayia and friends Santa Edition comes dressed in red and brings the gift of exceptional extra virgin olive oil. As befits a gift, the bottle comes in a box, where Santa’s iconic figure is once again rendered in the most minimal way: horizontal stripes that form his hat, face, beard, and suit.

Yiayia and friends is a brand born in Greece but addressed to a global audience. It represents local, traditional values with universal appeal: respect for nature, a sustainable life cycle, care for others and the environment, food as an expression of tenderness and care. Bright block coloring, naif-style illustrations that are equal parts joyful and evocative, interlocking characters that shape and complete each other, are the defining features of the unique yiayia and friends illustration style.

This iteration of the brand’s classic EVOO packaging is faithful to the distinctive style that defines every yiayia and friends brand expression, while also being festive, joyful, and visually engaging.