Lucid dreaming

Lucid dreaming is knowing you are dreaming, while still asleep and the name of a film production company. The 2025 Lucid Dreamers Productions brochures, printed on translucent paper, capture the transient state between dream and reality, as layered words and images merge to form a lucid coherent message.

Like films that remain elusive until they materialize on screen, typographic elements blur in and out of focus only emerging as a coherent message when viewed together, literally interpreting the company motto: When you dream, films come true.

To serve both visual depth and legibility a mix of typographic compositions juxtaposes large and small type, so that the larger type provides the background for the small. As the pages turn the transparency produces complex visuals, but the essence and clarity of the visual information remain intact. Set around the acronym LDP, the typography follows loose grids and layouts to stay flexible as information on projects, collaborations and contributors, changes through the year. With every new iteration, content is easily renewed and pages rebound.