Project Linkiesta Etc Agency Paper Paper Year 2026 Award Bronze

Linkiesta Etc

Etc is a quarterly magazine published by Italian media company Linkiesta: a news outlet that covers Italian and international politics. Etc, like the name suggests, was born to speak about everything else: everything that doesn't fit the headlines of mainstream media but it's just as important in shaping our daily lives.

Every issue revolves around a topic that feels in the zeitgeist. Issue 10 is dedicated to games and it interrogates the reader about the price to pay for living in a world that seems to have forgotten the value of growing up, where finance, fashion, politics, and even war seem to be interpreted as a game. The magazine itself becomes a game: a flip book by artist Umberto Chiodi is printed on the bottom right corner of all the second half of the book. Issue 11 talks about identity: multiple identities divided between the other and the self in the narcissist era we live in – and which inspired the cover illustrated by Cristina Daura.

On the 10th issue a new cover system debuted: a movable masthead that encloses all the type and gives the artist to which the cover is assigned a great degree of freedom. Every cover is not a didactic description of the content of the magazine, but a loose and symbolic interpretation of the topic around which every issue is built.

Credits

Creative Director
Paper Paper
Art Director
Cecilia Bianchini, Giovanni Cavalleri
Designer
Caterina Cedone, Nello Alfonso Marotta, Lorenzo Frosi
Cover Illustrator
Pierre Buttin, Cristina Daura
Editor-in-Chief
Christian Rocca
Head of Content
Stefano Cardini
Flip Book Illustrator
Umberto Chiodi
Category 405 Magazine & Periodical Design Client Linkiesta Country Italy