Nudie Jeans
https://www.nudiejeans.com/en-SE
We've been working with Nudie since 2010. Fifteen years of building, rebuilding, and figuring out what this brand can become online. It's a rare kind of relationship: long enough that we understand the brand deeply, but still curious enough to keep pushing it forward.
Nudie makes craft denim. They care about how things are made, they're transparent about their production, and they're not interested in polishing away the rough edges. The site needed to carry that same quality. Something that feels handmade and tactile, a little imperfect on purpose.
We designed an interface that borrows from zine culture. Staggered grids, textured surfaces, product layouts you can customize yourself. There's a looseness to it that you don't often see in e-commerce, and that's intentional. It reflects how Nudie thinks about their own work.
On the technical side, the platform handles their direct sales, powers their wholesale accounts, and connects to their physical stores. One system across multiple channels, all holding together the same rough-around-the-edges personality that makes the brand what it is
Credits
