KINOMURAL

The visual identity for Kinomural approaches cinema as an event that escapes the traditional frame. The poster reflects a festival where moving image leaves the screen and enters architecture, turning the city itself into a site of projection and collective experience.

At the center of the concept lies transformation. Solid forms appear unstable, as if they are moments captured between construction and collapse. They suggest buildings becoming images and images becoming environments. The viewer encounters cinema not as something distant but as a force that reorganizes space.

The project captures the atmosphere of immersion that defines the festival. Monumentality meets precision. Technology becomes emotional. Light, scale, and rhythm create anticipation even before the first projection begins.

Rather than illustrating specific films, the identity communicates the intensity of gathering in public space to witness image in motion. It is about the future of spectatorship, where urban landscape and media merge into one shared field.

By translating cinematic energy into a graphic system, the poster expands the role of visual communication. It announces not only a program but a transformation of how stories can inhabit the city.