For Parents: About Drugs — An Educational Campaign

In collaboration with the Polish Ministry of the Interior and Administration (MSWiA) and police officers who deal with drug issues every day, we produced two animated spots—an educational campaign aimed at preventing addictions among children and adolescents ("Drugs—One Click Away" & "Warning signs").‍ The campaign highlights how the world of drugs has changed since the youth of parents, encouraging them to see the issue through a contemporary lens and take today’s context into account.

Drugs One Click Away
"Drugs One Click Away" video examines the alarming ease with which young people can access drugs today. 
The spot highlights how distribution channels have evolved, moving far beyond traditional networks into the digital realm. Designed for parents, the film aims to raise awareness and spark vigilance, offering a clear view of the risks their children face in an increasingly connected world.

Title: Drugs One Click Away / Subtitle: For Parents About Drugs

SEE VIDEO – link

Warning Signs
"Warning signs" video helps caregivers recognize early indicators of drug use in young people. The video highlights changes in behavior, social life, routines, and appearance. The film is designed to make it easier for parents and to respond quickly and support their children.

Title: Warning Signs / Subtitle: For Parents About Drugs

SEE VIDEO – link

Visual Language
The black-and-white illustration acts as a visual alarm—it strengthens the message without overwhelming viewers with excessive visual stimuli and helps convey the seriousness of the topic. We developed the titles and scripts for two spots – one focuses on the ease with which young people can access drugs, while the other highlights behaviors that may alert adults to a person struggling with addiction. We also created an illustrated character that allows parents to see the world of a child struggling with addiction from a new perspective.