Grand Theatre Groningen

Grand Theatre Groningen is an international performing arts centre and production company. It has been staging and producing contemporary dance, theatre and music for over thirty years. Raw, estranging, provoking thought. This was translated into the visual identity by creating a typeface that has the same effect. And by using it in bold headlines wherever possible, the typography becomes the essential element of the identity. The application of colour, image, form, and other type is only secondary. It resulted in a visual identity that fits and increases visibility and recognisability at the same time.